Is it worth replacing the cold air intake on a new 2024 Bronco Badlands?

Your Bronco will not come with an CAI setup, you will need to replace it's existing air filter with a CAI. And yes, in my estimation you will see some gains in HP, whether you deem that enough, is up to you.
That said, I would also strongly suggest you also change out your exhaust system. From my perspective, any time you allow your engine to breathe better, it is always worthwhile to allow it to also exhale better. The two combined modifications will have a positive impact on your engines output.

I have seen very few intakes or exhausts that improve performance on the Bronco. There are several tunes that deliver performance improvements and probably a combination of bolt ons that can deliver more power, what’s the goal of your modifications?

Save your money and put in a hi flow air filter. That’s the heart of any CAI.

jsatk

Title.

I ask because while browsing around for best accessories and modifications I see many recommend doing this. But it feels kind of nuts to replace a brand new perfectly good cold air intake on a new Bronco.

Are the gains in horsepower, etc, really that good?

Nothing noticeable performance wise unless you go full bolt-on (downpipes, exhaust, intake, intercooler and tune). If you’re wanting turbo noises, sure you’ll get them. If you want more power, the intake paired with an exhaust and tune will make a minor noticeable improvement.

I’ve been checking it out, think I’m just going with the Roush Filter. The cost of replacing the whole intake doesn’t make sense when I looked at the pros/cons on a website